Top-selling bridesmaid dress trends of 2017

STORY Laurie Wallace-Lynch

MAIN IMAGE Flickr/Blavou London

“The biggest colour trends for 2017 in Maid of Honour and bridesmaid dresses are sophisticated shades of Wine, Steel Blue and neutrals,” says Lori Lohsen, David’s Bridal Divisional Merchandise Manager for the Bridesmaid Division.

David’s Bridal recently unveiled their 2017 Bridal Lookbook Collection at a VIP event at their Mississauga location. “Brides are influenced by current fashion trends for their bridesmaid colour choices, as well as what they see on social media.”

photo courtesy of David’s Bridal

The Pantone Colour of the Year is also a major fashion influencer and this year, the colour is “Greenery.” “Pantone announced their colour of the year and next season will be all about greens!” adds Lori. “We offer a variety of green shades as well as our new green floral print. Most colours suit all bridesmaids, however, with the mix-and-match trend, maids can choose the specific shade of a colour that best suits them. Pastels are still a popular choice with blush tones being the go to, however neutrals have taken their place as a staple year-round option.”

Lace continues to be a top trend for 2017, along with soft and flowing silhouettes, according to David’s Bridal. “Popular details in bridesmaid dresses include unique backs, cut-outs and styles with extra embellishment,” Lori comments. “Long styles are currently trending because they achieve that soft and romantic look. Short styles are still a great option for bridesmaids who want a fun look that is great for dancing the night away and showing off a fun pair of shoes!”

Is the Maid of Honour dress usually the same as the bridesmaid dresses, or different in order to signify her importance to the bride? Lori answers: “Having multiple styles within a bridal party is growing in popularity and it is not just for the MOH. However, some brides do opt to have their MOH stand out with a different neckline, colour or some extra embellishment. For a cohesive wedding look, a bride can have her maids wear a dress with elements that tie back to her dress.”
With the popularity of destination weddings, Lori suggests a beach wedding option that’s not only cool, but cool looking. “Soft and flowy fabrics and silhouettes are perfect for a beach wedding; chiffon is a great option. Beach weddings are also a great venue to show off trending open and low back details.”

photo courtesy of David’s Bridal

Convertible dresses are another popular trend, whereby a dress has long ties or sashes that can be tied or twisted to create many different styles. Another key trend is for bridesmaids to wear the same colour dress in various styles. “The bride chooses the colour and then let’s the bridesmaids choose the style,” explains Josie Gesummari, Owner of Josy’s Fashion and Bridal Boutique in Mississauga. “One bride chose the colour for the bridesmaid dresses, and then chose four different styles of dress that was available in that colour and then let her bridesmaids choose which style they liked best.”

On the other end of the scale is choosing the same dress in various colours or tones, a trend mentioned by Vicki Baker, Owner of That’s My Dress! Bridals in Brampton. “The bride would choose a dress style for her bridesmaids but in varying depth of the same colour, such as blush, medium tone blush and darker blush,” explains Vicki. “Designers have moved away from satin—our top selling bridesmaid dress is a long chiffon gown.”

Blush, nude, and petal pink are THE colours of 2017 according to Rehana Kahn, Manager of Dress People Ltd. Bridal and Special Occasion Wear in Brampton. “Blush tones are flattering and easy to wear,” adds Rehana. “Long A-line dresses are our top selling bridesmaid dress style because they are simple, elegant and it goes well with most bridal gown styles.”